For luxury hotels, resorts & members' clubs
An unforgettable heritage experience, a new revenue stream and far-reaching brand exposure — all with no capital investment.
Your fleet of heritage-inspired sports cars is funded entirely by Speedster & Co; you provide the setting, you earn a share of every booking, and your brand travels on the cars wherever guests take them and share them.
Why it works
The analogue antidote
Some things are worth more because of what they stand for. These cars carry decades of British motoring heritage: the craftsmanship, the legend, and the unmistakable sense of arriving in style.
The purr of a real engine you can not only hear, but feel. A tactile, handcrafted gearstick nestled in the palm of your hand. The rich scent of leather and the wild, racing wind of an open-top car. This is theatre on four wheels.
Electric cars are brilliant for the planet, and long may they rule the roads. But Speedster & Co isn't here to save the planet. We're here to save your soul, with the pure joy of true motoring in a classic heritage car.
That said, we don't shirk our responsibilities. Every mile our cars drive will be carbon offset, and we'll plant a tree for every hire.
Give your guests a day they'll still be talking about years from now. And every time they tell the story, they'll relive the car, the feeling, and the fabulous hotel where it all happened.
How it works
Legendary cars, at your door.
Speedster & Co places iconic sports cars at the hotel for guests to hire as part of their stay — fully funded by us, at no cost to the hotel.
I
An unforgettable guest experience
A small fleet of iconic British sports cars arrives at your property, ready for guests — sourced, prepared and maintained by us. Booked as an hour, a day or a weekend, it is the most memorable addition to any reservation.
II
A new revenue stream
Guests hire the cars with their stay, and you earn a share of every booking — a new revenue stream from a single collaboration.
III
Far-reaching brand exposure
Your hotel's livery on the cars turns every drive into a local advert, while guests, your team and Speedster & Co's own social channels carry your name much further.
IV
No capital investment
The fleet is fully funded by Speedster & Co, at no cost to the hotel. Nothing to buy, nothing to maintain, no fleet risk.
Collaboration terms
You commit no money. Only four simple things.
01
A setting
A place to showcase the cars — a forecourt, a courtyard, a garage with character.
02
A warm handover
Light staffing or guest-handover support. We train your team; it takes minutes.
03
Co-marketing
Share the experience with your guests and channels. We do the same for you.
04
Tucked in at night
Your team gives each car a quick wash-down at the end of the day and tucks it in for the night.
£0 capital outlay. No fleet risk. No maintenance burden.
Hotel-branded cars
A mobile billboard on Britain's most scenic roads.
Your cars can be finished in your hotel's own livery — a bespoke, co-branded marketing asset, photographed and shared by every guest who drives it. Free brand exposure, on top of revenue.
- Your crest on the doors
- Period racing decals & roundels
- Hotel name in cream tyre lettering, alongside Speedster & Co
- Heritage decal designs in your hotel's colours
Heritage
A tribute to the legends.
In 1962 a small British firm dropped a thundering V8 into its delicate roadster, and the AC Cobra was born. Muscular, romantic and unapologetically loud, it went on to humble the world's great marques at Le Mans and Goodwood — and has never left the imagination since.
Five years earlier, the Lotus Seven had stripped motoring to its essence: an engine, four wheels, and almost nothing else. Carried forward by the specialists who kept the design alive from 1973, it remains the purest expression of lightweight driving ever made — every road a conversation.
One is romance, the other purity. Together they are the two poles of British motoring legend, and the cars that inspire our fleet.
Both began a proud lineage of specialist builders, and every car in our collection is a tribute to these originals.
Inspired by the legends of British motoring — no official affiliation is implied.
The lookbook
Dressed for the road.
A tight, premium co-branded range, personalised to each hotel — a circular Speedster & Co and hotel crest, with the date or venue.
The Helmet
Racing-green shell, copper and cream stripe, Speedster & Co roundel. The showpiece.
Register interest →Every piece personalised to your hotel.
Additional revenue
The cars are the spark.
It draws guests into everything else your hotel offers, deepening spend across the stay. One collaboration, many ways to earn.
Hamper packages
Champagne and chef-prepared picnic fare for romantic breaks — packed by your kitchen, enjoyed on a hillside.
Country pubs & restaurants
Partnerships with local favourites guests drive to for lunch, extending your reach beyond the estate.
Curated scenic routes
Signature drives with recommended stops, ending back at your spa, bar or dining room.
The Grand Tour
A multi-day road trip linking hotels within your group: guests drive from one of your properties to the next, keeping every night's stay within your brand.
Sales introductions
When a guest falls for the car.
Sales introductions
When a guest falls for the car.
Some guests won't want to give the keys back. When they decide to own one, we introduce them to a trusted specialist dealer. The dealer pays an introduction commission, which we share with your hotel, because the guest is yours.
The guest never pays a penny more.
For guests
Would you take the keys?
Help shape the experience. Twelve short questions, two minutes. Anonymous unless you choose to leave your details.
Take the guest surveyExpression of interest
Begin the conversation.
Tell us about your property. We'll be in touch personally within two working days.